By then we had the sales data to show them. #4 PUR Gum Aspartame Free. âWhen I was young, we lived on that stuff,â while now the âsocial normâ is shifting â not dramatically, but enough for the market in North America to be stagnating, he said. A We decided to develop a gum without aspartame. We ask you to keep your comments relevant and respectful. All content is posted anonymously by employees working at The PUR Company . The big players have been spending 100 years doing what they do best and they do a great job of it. As my marketing company grew, I saw a significant expansion in consumers desire for functional foods, like protein and granola bars. A We will continue to let people know there is an alternative aspartame-free chewing gum. Each pack of gum will be just $0.24! Use this $2.00 off snap offer to get it for free! Gum sales fell by about 2 per cent in 2014 to $3.5-billion (U.S.), Euromonitor said. With PÜR Gum, Jay Klein says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Concord, Ontario. Right now, Pur Aspartame-Free gum is on sale 2/$2.00. Toronto-based PUR Gum, which makes gum with a natural non-sugar sweetener and no chemicals, has seen tremendous growth in [their] category. Q How did you get to $10-million in sales? We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Tic Tac 1oz, Wrigley’s 5 or Mentos 15pc, Pur 9pc, Stride 14pc, 2/$2.00 50¢/2 5 gum 15pc RP 7-26 (exp. Before founding this newest venture in 2010, he learned that big sales numbers donât necessarily translate into success if the infrastructure isnât in place to support growth. I need to have more of these. 5. We managed by using shared resources from our other business. âCompanies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,â says James Cowan, editor-in-chief of PROFIT and Canadian Business. Categories Log in Join for free. i always chew a piece before i go to the dentist. If you’re not an Amazon Prime member, you can score this same deal and it will ship w/ a qualifying $25 order. Sale. Whatâs the cause? The opposing trends in gum consumption in North America versus developing markets is likely owing to cultural differences, said Darren Dahl, a marketing professor at the University of British Columbiaâs Sauder School of Business. Euromonitor senior analyst Jared Koerten said the issue is mainly demographic. That’s not always easy because patience is something I don’t possess personally. With a growing number of health-conscious consumers and dietary restrictions, we ensure anything PUR is made just for you. Even though we saw pretty good growth in the first summer, they weren’t big numbers. Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. Shop Target for PUR. It had to be free of allergend, gluten-, nut, soy and dairy, and be vegan. We were able to sell into mainstream retailers, big grocery chains, Walmart and gas stations. I was in over my head and had to walk away from the table. I didn’t know about forecasting and inventory management, so we kept buying product to accommodate what we thought other people’s forecasts were. Save with 12 pur gum Offers. We stayed focused on sticking to the basics we started with and expanded across the country. There once was a little boy with big dreams! With these, they're aspartame free, no sugar, diabetic gluten, friendly, dietary sensitives - these are made for you, non-GMO. [Founder, Jay Klein] saw a significant expansion in consumers desire for functional foods⦠[He] decided to develop a gum without aspartame⦠[and] spent a year working with a manufacturer in Switzerland to develop a product that addressed a number of growing consumers with dietary sensitivities. The one subsegment that is a bit stronger than the overall category is sugar-free gum, which is expected to show modest growth in both Canada and the United States over the next few years. Each day, we continue to listen and understand the needs of our consumers, friends and family and strive to provide them with amazing products as we continue to grow all over the world. Know how to properly operate your gun. A We started small. It also projects that gum sales will continue dropping in this country at about 1 per cent a year for the next half decade. The brand was called Bonus and contained super ingredients such as green tea and cranberry extracts and other energy ingredients. However, the North American slide in gum sales is not being duplicated in many other parts of the world, especially in developing countries. Basically it boils down to this, everything inside PUR gum and PUR Mints, it's good stuff! Know your target, its surroundings, and beyond. Up to 50% Off With Target's Best Coupons, Offers & Promo Codes. So we spent a year working with a manufacturer in Switzerland to develop a product that addressed the growing number of consumers with dietary sensitivities. A big gum promoter, he insists that chewing gum âincreases focus, stimulates the mind, and it is good for the mouth in terms of oral care benefits.â. No one should feel left out! Founder & CEO, Jay Klein, faced the fire on CBCâs Dragonsâ Den when he pitched PURâs âKick Aspartameâ movement to a panel of 5 investors. And we will keep on pursuing slow, steady growth. Please try again. More Buying Choices $44.76 (6 new offers) Related searches. While mainstream chewing gum products may be losing their grasp on consumers, some niche markets are booming. The gum and the mints you may be buying right now sadly are full of artificial ingredients, like aspartame and sugar. PROFIT and Canadian Business ranked The PUR Company No. With PUR Gum, he says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. For a wide assortment of PUR visit Target.com today. We had a couple of thousand stores by the end of the year and hired new people; and doubled again in 2012. Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. Naturally sweetened with 100% xylitol â recommended by dentists to reduce plaque build-up and wash away bacteria. Buy PUR gum and mints now! A In 2007, I started an advertising and marketing firm out of university. Reflecting on PURâs success, Klein encourages others who want to follow the same path to âbe motivated by creating something for the greater good, instead of being driven by a monetary milestone â that allows you to learn from your mistakes and take risks and also grow from passion. By the end of July we were in 174 stores in Southern Ontario. That was when we put the foot on the gas. We make simple substitutions in everyday favorites without compromising quality. trident gum has xylitol. This is a great gum if you are particularly concerned about the ingredients list. But as parents, itâs hard to love all those hard-to-pronounce ingredients. I’ve also learned how important it is to surround myself with a team of people with the right expertise. pur spry gum xylitol gum shine tooth powder orawellness We used the same strategy — going to the little stores in the urban areas one at a time. We encountered an issue signing you up. Best Aspartame-free Chewing Gum: All flavors are vegan and made with non-genetically modified ingredients⦠We also love that PUR comes in a resealable pouch that you can stick in your desk drawer or messenger bag. But we were able to establish proof of concept and distribution. That led to being over-inventoried. I learned some hard lessons with the first go. As he grew up, he heard about disheartened friends and peers speak of chemical sweeteners in their everyday chewing gum, and noticed smiles began to fade. And gum sales are expected to drop another 11 per cent over the next five years. i love trident! 10 overall on the 28th annual PROFIT 500 list, Reflecting on PURâs success, Klein encourages others who want to follow the same path. A We looked at it as an opportunity to create a new reason for consumers to chew gum. PUR is an excellent and healthy alternative to regular gum and mints! That led to being over-inventoried. 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